As you know, having a strong online presence is almost an imperative for anyone in the oral health industry these days. Local SEO, or Search Engine Optimization, is an invaluable tool to help dentists to reach their desired audience and develop website content that suits the needs of the practice. There are distinct benefits to focusing on location when planning an SEO campaign, and with the right technique, higher local visibility can translate to more qualified leads.
At Dental Junkie, we understand the value of effective digital marketing as a tool to reach more patients. Creating visibility in this time can be a struggle for many dental practices, and finding the time for a serious social media campaign can be tough. So how do you stand out in a saturated digital media environment? Location-based SEO can help.
Find The Right Patients With Keyword Selection
The words on your website matter more than just to the people who read them. The most popular search engines out there take the content of your site into account when making decisions on who to recommend to their users. This means that people in your neighborhood may be pushed to one practice over another, and this can happen for varying reasons. Along with site activity, one of the main things that search engines check out is the relevance of certain keywords.
Having the right keywords and keyphrases can make all the difference in your ability to be effective in your digital strategy. You need to be able to anticipate the questions that might lead your patients to come visit you. Sometimes, this can be lost on a digital marketing agency, particularly if they focus on more than just dentistry. Make sure that you work with people who know SEO well, and particularly location-based SEO for dental practices.
Target Your Audience With Location-Based Keywords
Knowing effective keywords and phrases is a great first step, but there is more that you can do. When you take their location-based needs into account, it can go a long way with connecting your office to prospective patients. If you have a particular neighborhood that is well-known to local residents, this can be a huge help in generating buzz for your practice if you effectively communicate with your audience.
A combination of keywords can be more effective than one focused solely on your location. This means that you want people to know what it is that you do, whether you happen to be a pediatric dentist or an oral surgeon, and where you practice. Again, the more specific the location, the easier it tends be for your new patients to find you with local SEO practices.
Follow Along With Dental Junkie For More!
When you need to stay up to date with all the latest in dental news and technology, Dental Junkie is here for you. We’ll see you in Kansas City at the Midwest Dental Conference from April 11th-14th, so if you’re there, come say hi!